Fashion in virtual reality.
Posted on December 11, 2007 
H&M can design virtual fashion clothes for Sims characters (in virtual reality) to wear. Users can shop for them in any H&M store. A user can build a custom made H&M store, dress a character in any one of the 60 H&M designs available.
The characters can be organized to walk the runway too. Real life three dimensional designers can test out their creations in the virtual world. If it sells in the virtual world, it will also sell in the real world because they (potential shoppers) are the same humans who buy these fashions in the virtual world.
Source: frillr
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