Lingerie Fashion: Victoria’s Secret makeover.

March 1, 2008 by admin

 Naomi Campbell and Karolina Kurkova.

Naomi Campbell and Karolina Kurkova.

Victoria’s Secret has become too sexy for its brand. The company’s executive, Sharen Turney, said that the company would do an about turn and go back to its tradition of being ultra feminine. She said that the products will become more sophisticated and its range would be expanded to include sleep wear. The sales were slowly slipping so this encouraged the company to revamp and do a makeover to win customers.

Heidi Klum and Tyra Banks

Heidi Klum and Tyra Banks.

Naomi Campbell and Karolina KurkovaClaudia Schiffer, Naomi Campbell and Heidi Klum, were super models who did the catwalk for Victoria’s Secret. Victoria’s Secret also employed a large bevy of beauties for all its modeling campaigns.

Roy Raymond, one of the founders of Victoria’s Secret and Limited Brands, was quoted saying that Victoria’s Secret was too sexy. He felt embarrassed shopping for lingerie for his wife in the store.

 Heidi Klum

Heidi Klum.

 Claudia Schiffer

Claudia Schiffer.

Source: DM

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