April 2, 2008 by admin
Marks & Spencer have special shoes with custom made insoles that shift weight away from the ball of the foot back to the heel. This created the feeling that the shoe was lower than it actually was. This technology was dubbed as the “Insolia technology” because the insoles have built-in air cushions.
High fashion brand names like Per Una, Autograph and Limited Collection have started using the Insolia technology for their shoes with heels over 4 cm.
The best shoes for the feet were the flat ones. However, since fashion dictated comfort, the next best thing was to use shoes that could reduce the amount of discomfort.
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