LL Cool J for Sears?
Posted on May 27, 2008
In hopes of rejuvenating store sales, Sears hooked up with LL Cool J to launch an apparel line named LL Cool J For Sears. Irv Neger, Sears’ senior vice president of apparel seems hopeful stating, “If all goes as planned, the LL Cool J brand would be a boost for the store’s ’softer side’.”
Not only does the store need a softer side, Sears needs to keep up with competor’s like P Diddy, Avril Lavigne with Kohl’s and Rachel Bilson with DKNY Jeans. Sears has everything now they need to start to be specific towards the young crowd, which is the goal for the new LL Cool J line.
The higher-priced, casual sportswear collection ranges from $22 to $50 and is set to launch in 600 stores by the holiday season. The line will include embroidered jackets and tees donned with rapper’s famous song lyrics. I say that this is a bit random, no? But the Best of luck.
Source: WWD
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