Solange Knowles is the new face of Madewell

August 7, 2012 by Paulene

Solange Knowles has just been dubbed the new face of Madewell for its Fall 2012 ad campaign with the slogan: “Mix Well. Madewell.”

The Brooklyn-based singer/DJ (and Beyonce’s younger sister) is definitely making a name for herself, as the brand probably followed her mix-and-match style and deemed it necessary to sign her for its campaign that features “cool separates that can be mixed and matched.”

Solange Knowles, who is known for her eclectic quirky styles, funky hair and colorful makeup, is also signed with Carol’s Daughter and Rimmel London. On the video below, we see her on the first sneak preview of her ad campaign wearing polka dots, denim, geometric prints, stripes, and other prints, Solange surely rocked the photo shoot.

Check out the behind the scenes footage of her Madewell shoot below…and some pictures from this year to show off Solange’s day-to-day style…

Photos by: C.Smith/ Lia Toby/ WENN.com