August 12, 2012 by Paulene
CoverGirl Cosmetics added Pink as its spokesperson and we think it’s genius! She’s one of the edgiest, real and one of the best role models in the music industry today. And now she joins Sofia Vergara, Drew Barrymore, Ellen DeGeneres, Queen Latifah, and Taylor Swift, among others.
The singer made news Monday when a sneak peek of her first photoshoot for the fall campaign was published. According to the CoverGirl press release, the Grammy-winning singer will be the face of a “bold new mascara innovation” and will be showing off “surprising new beauty looks on her lashes, lips and everything in between,” in the coming months.
CoverGirl Cosmetics VP and general manager said of Pink: “Pink is a powerful and provocative role model, who has always been an advocate of individualism and making no apologies for who you are. That combination of irreverence and integrity is exactly what the CoverGirl brand loves about her and identifies with. We have admired Pink’s art and her attitude for years! We love the energy and confidence that she radiates, and the fact that inside and out she’s as cool as she looks. She’s an awesome addition to our CoverGirl family.”
Pink is thrilled to be joining the brand. In a clip, she revealed, “I grew up with CoverGirl — who didn’t? No matter how aggressive or strong we are, we all want to feel beautiful. For tour, my makeup is colorful. It’s always got to be smoky, sexy, and then [I have a] ‘no makeup’ makeup look, which is actually harder than all of them. It just depends on your mood or the color of your tube socks.”
Photos by: Apega/ Adriana M. Barraza/ Ivan Nikolov/WENN.com
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