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Elizabeth Hurley, whose maternal grandmother died of breast cancer, has been joining Estee Lauder for its annual Breast Cancer Awareness campaign for years. And just like the year before, Liz kept her outfit strictly themed to the campaign as she took New York City and Canada dressed in pink.

To celebrate the 20th anniversary of the campaign, the 47-year-old Estee Lauder model was at the Empire State Building Monday to light up its miniature building with bright pink lights. She wore a light pink Issa London silk jersey dress that featured a sexy v-neckline, bracelet-length sleeves, and a knot detail at the waist with draped design to its knee-length skirt. Hurley paired this pink dress with nude Christian Louboutin “Pigalle” pointed-toe pumps and a dark purple clutch.

The following day, Elizabeth Hurley was promoting her fundraiser collection – the Evelyn Lauder and Elizabeth Hurley Dream Lip Collection at The Bay in Toronto, wearing a gorgeous shade of bright pink Monique Lhuillier knee-length lace dress with cap sleeves. Like her appearance in NYC, Liz went with a pair of nude pumps (this time, a round-toe one) and a small, bright pink clutch.

In not-so fashion news, Elizabeth Hurley has been the face of the Estee Lauder Cos.’ breast-cancer awareness and fundraising efforts for 18 years. The campaign reaches 70 countries a year, including Canada, US, UK and France, among others.

Photos by: Michael Carpenter/Dominic Chan/WENN.com