LL Cool J for Sears?
Posted on May 27, 2008
In hopes of rejuvenating store sales, Sears hooked up with LL Cool J to launch an apparel line named LL Cool J For Sears. Irv Neger, Sears’ senior vice president of apparel seems hopeful stating, “If all goes as planned, the LL Cool J brand would be a boost for the store’s ’softer side’.”
