Probiotic beverages are seeing some unconventional products come to market. These beverages, which have typically been focused around gut health, are also developing a variety of other functional angles by incorporation additional natural ingredients aimed at promoting overall wellness. Here are just a few examples of how probiotic drinks are changing and how brands will have to adapt in order to stay competitive in the future.
The global market for probiotic ingredients in 2017 is valued at US$36.6 billion. This is predicted to exceed $64 billion by 2023, according to Global Market Insights Inc. Dairy accounts for 69 percent of the probiotics market, baby food 12 percent, health care 8 percent and desserts, ice cream and snacks 2 percent each. Other emerging categories in food with probiotics include juice drinks, bakery, chocolate confectionery and savory spreads.
Many of the probiotics food product innovations contain prebiotics. Prebiotics are fiber-like ingredients that help improve bowel movement, and help build the gut environment wherein microbiota flourish. Prebiotics-based products carry labels like “contains inulin fiber” or “fiber helps to improve intestinal transit.” Another prebiotic gaining popularity is galactooligosaccharides.